As a medical professional, you might be asking whether a blog is right for your practice. The answer is undoubtedly, yes. As a doctor, you should have a blog.
Studies show people often conduct an online search before visiting a doctor’s office or making a trip to the hospital. Wouldn’t it be great if your patients visited your website before turning to another practice or making an unnecessary hospital trip?
Keep reading to learn how your medical practice can benefit from a blog.
Blogging Doctors Build Credibility
You want to be known as an expert in your field. What better way to do that than to put your expertise on display in a blog? Your patients will come to rely on your blog to find the information they’re looking for or to find out about any medical trends they should be aware of.
If you’re a cosmetic surgeon, potential clients will be looking for information on the latest procedures they’re interested in. If you’re a cardiologist, patients might look to your blog for ways to take better care of they hearts or the latest info on cardiac medications.
Give Your Patients More Accurate Information
Unfortunately, the internet has an abundance of inaccurate, misleading and completely wrong information, especially when it comes to health and medical information. Wouldn’t you feel better knowing your patients are coming to your website to answer their questions instead of WebMD to diagnose a symptom that can be attributed to any number of conditions?
Doctors with Blogs Attract New Patients/Clients
Patients are your clients. They want to do their homework on a doctor before they schedule an appointment and pay a co-pay for a visit. Blogging is a great way for your clients to get a feel for your bedside manner. Do you speak or write in medical jargon or do you speak to them in plain English?
The more you blog, the more your voice will come through. Even if you’re not the best writer, you can convey the essence of what you’re
Build Relationships with Readers
There are countless reviews of doctors where patients were dissatisfied with their visit. Many complained that the doctor didn’t listen, didn’t take the time to explain things or just seemed cold and disinterested.
On your blog you can interact with your patients, answering the questions they ask in the comments section. This gives them the impression you care and you’re accessible. Any questions that can’t be answered in the reply to a comment can be addressed via appointment.
A doctor with a blog can build relationships better than with a mere 15-minute office visit.
You’ll Set Yourself Apart From Other Practices
A 2009 Journal of the American Medical Informatics Association (JAMIA) study revealed that only 12.9 percent of doctors made use of a blog. That number has probably increased over the last 10 years, but many doctors still don’t blog regularly.
If you look at the websites of other practices, you might find gaps between posts. Sporadic posting doesn’t bring more traffic and it doesn’t help your website rank for search terms in search engines.
A doctor who blogs regularly–say once a week, is more likely to be found higher in search engine results. Patients will likely click on your web page and forgo those on the bottom.
Blogging Services for Your Practice
As a doctor, you have a lot on your plate. You take care of patients, complete charts, interface with medical staff, etc. And, if you have hospital privileges, you might have the double the work. That’s where Bella Vita Content comes in.
We work with you to craft timely, relevant blog posts that your visitors find useful and move them to action. Get in touch with us today, to learn how our blogging and writing services can help your practice grow.